Is it possible to cover only UDEV events with udev rules?

When I look at the output of udevadm monitor for an USB device, there are KERNEL and UDEV events.

Can I only address the UDEV events with a udev rule?

$ udevadm monitor | grep "mouse"KERNEL[122.593013] add    /devices/pci0000:00/0000:00:14.0/usb3/3-7/3-7:1.0/0003:1234:5678:0006/input/input12/mouse1 (input)UDEV  [123.643263] add    /devices/pci0000:00/0000:00:14.0/usb3/3-7/3-7:1.0/0003:1234:5678:0006/input/input12/mouse1 (input)

I've tried:

ACTION=="add" \, SUBSYSTEM=="input" \, UDEV=="mouse*" \, ATTRS{idVendor}=="1234" \, ATTRS{idProduct}=="5678" \, RUN+="/usr/local/bin/do_something.sh"

I'm using Ubuntu 18.04 (Kernel:4.15.0-72-generic).